Another
first....
Yet another Hitansh
catalog with the very gorgeous Karishma Kapoor. On the 23rd of this month we
shot an exclusive range of saari's for Hitansh Fashions' up and coming catalog,
The Royal Collection. I have been wanting to shoot a catalog out of Mumbai specially
with Hitansh for a long time now. We finally did exactly that. This time our
very esteemed client said, 'Let's do something grand'.
We conducted a recce,
looking for something to match our taste and also that would help compliment
the grandeur of his niche traditional range of designer saari's. We knew it had
to have a 'wow' factor to it. It had to be something high end. Having Karishma
on board again made it so much more important to look for and find some place
that could enhance her already existing aura and take it to an untouched level
in our books.
Competition is best
when had with oneself. It is what makes you grow by leaps and bounds.
Eventually our wish
got granted a little away from Mumbai, a beautiful resort built like a palace.
It seemed like we were in the pink city of India, Jaipur. The extravagance of
the venue was enthralling. We had around 16 garments which we shot at 16
different locations at the venue. With the lovely cooperation of Karishma, we
managed to pull the shoot off in 1 day instead of the estimated 2 days.
Everytime I shoot with her, it's been great because she has been an amazing
support. I had a team of 40 people with me working on it. We started shoot
early morning and went on till late at night.
It was an effort but
the result was extremely satisfying. My post production team is working on the
edit currently and we are all waiting to see the final catalog. But before
that, I have for you, a few behind the scene pictures..... Hope you enjoy
them..
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