Zoya and Sakhi.. What a combo...

Here comes another story straight from the lens of my camera and the heart of my body.

On the 12^th of last month I shot with the Pond’s Femina Miss India International 2013, the talented star of movie ‘The Xpose’, Zoya Afroz,

This time around she is going to be on the cover of the magazine Sakhi. This was the third shoot with her I have done. I must say with Zoya, each time it just gets better than the previous. The first time we shot was three years back. And then again recently about six months back. She is just such a hot personality that to portray her any different becomes a challenge. I love capturing this radiant damsel in a traditional avatar. Her mother in fact insists that all her daughters pictures in Indian attire clicked by me are the best she has ever looked in Indian. Thank you aunty, it is her hidden inner beauty that touchwood I manage to bring out through my pictures.

On a personal note, I think we get along really well, Zoya and me. We are more friends than just two people working together. All the shoots with her have been more of fun than work. In an environment of this sort it becomes easier to work and the inflow of creativity is so much free which eventually the outcome is amazing and satisfying always.

For this shoot, for the cover of Sakhi magazine, I've tried to give her a red carpet look. I have used a maroon backdrop to add to the grandeur. A cover is the first impression one has of the magazine and is the only bit that a buyer will look at and get convinced or not to buy it. Hence to be able to appeal to that view, I’ve added steps to pull in the audience into the whole feel of being at the Oscar or Cannes. So this is something that I perceive Zoya, ki jab woh Oscar main jayegi, toh she'll be dressed something like this. For me this is her superstar look that she will I’m sure adorn soon at International award functions.

Yet another waow experience. So Zoya, see you soon for the fourth adventure??

Glam Sham te Luv Israni

My first share with my followers. I thought it should be dhamaakedar. So planned to narrate one of my recent encounters. The Dil Toh Pagal hai ki jhalli, the Raja Hindustani ki bade baap ki pyaari beti, the very scintillating Karishma Kapoor.

It was a catalog shoot. Indeed I was very nervous because the lady has an aura that can make even the strongest of men fall weak in the knees. But to my utmost surprise it went off so smoothly. Im guessing my face spoke my hearts racing beats out to clearly and she effortlessly smiled me to calming down.

The shoot with the diva was surely a treat. It was an all day shoot for a Surat based garment company called Hitansh. Karishma has endorsed a number of Sari catalogues. So my team and me tried to add a little difference to it, a Music theme. We shot with a grey background which was eventually photo shopped to add the grandeur. We used a lot of musical instruments like a Harp, a Piano, a drums set, a violin and music notes on a stand. Playing with these came very naturally to her and it seemed like her touch brought all of them to life. We shot with 15 Hitansh sari’s in all, each one so unique. The collection itself spoke volumes, lending themselves into our Musical theme. The combination of different fabrics and unusual borders was very satisfying for my camera to capture. Overall it was an amazing experience.

Karishma has a very strong personality and anything she wears she carries off so beautifully. I’d love to work with Karishma again in the future. I hope she is listening..

Thank you so much dearest Lolo for creating such a gorgeous memory and incredible experience for me and my career.... Three cheers to Karishma Kapoor.. hip hip .. hurray ...

hip hip .. hurray...

hip hip .. hurray...

Going Live.. Finally!!

Over the last few years I have been doing a lot of thinking, thinking of a different sort. As a kid I would love to pen down my thoughts, but as I grew up and the responsibilities became endless, my thoughts would just come and go like flowing water. Life has indeed in the past 9 years been a whirlpool, revolving and rotating simultaneously. Churning every bit of it to make a living is worth a tale). From being a child actor and facing the camera for number of commercials to choosing to be Luv Israni, the fashion and advertising photographer has been a long journey.
So in the past couple of weeks, after much of a push from a close one, I felt it would be great if I could reach out to people and take them through my journey from here on. 

This is going to be challenging and time consuming but it is high time I did it, especially for my followers and more so for myself, to keep myself stimulated creatively. Also this can be a sneak peek for fans to get a glimpse of the lives of eminent people I shoot and work with. I am hoping to be able to make this like a journal wherein I have something different to write about my life through my work.

So here is my first of many blogs.
I am Luv Israni, a fashion and advertising photographer who loves to live life to the fullest. I have started to understand this phrase only very recently and am trying to live by it too. As a young boy, I never learnt photography professionally. Nor did I ever assist any photographer. It was my dad, Mr. Raaj Israni who showed me the way into this field. For me, my first job itself as a newbie was a paid one, since my mom, Anita Israni has been well acquainted with people in the industry. There was a time I would work 18 hours a day enjoying every bit of it. But today, with passing time and gaining some experience in this sphere I am learning to strike a balance between work, family and my social life. Sunday’s are now devoted to my family of dad, mom and my sister Megha. Saturday nights like any youngster I party till the wee hours of the next morning. The week is where I work hard so as to enjoy a fun filled thought free weekend.  

There are days when I get bogged down by the work pressure; there are days when I too have my low phases. And then there are days when I feel liberated by the simplest of things. But that’s what reminds me that I am human.
On this note, I wish to be able to share with you all a behind the scenes on my life. So here I go out on the floor hoping to make an interesting read for all my followers.

Signing off for now…… Cheers!!